IAMBAG - a social and eco-responsible initiative
Discover the collection!
You are very aware of environmental issues…
You love original accessories, one of a kind pieces are your obsession…
then IAMBAG is made for you!
About the project
The background
The past few years, the Luxembourg City Tourist Office (LCTO) has organised a number of events in the heart of Luxembourg City during the summer months.
To increase visibility, these events had to be advertised in a way to grab visitors’ attention. Promotional banners, created and placed in various locations by the agency Repères Communication, were used to attract large crowds while also helping visitors navigate their way around the venue.
After the events,a huge pile of dismantled banners was left … so what to do with them? We had to come up with a solution to repurpose the promotional material.
The idea
The LCTO together with the agency Repères quickly agreed on the idea of giving a second life to the banners by creating useful, attractive and unique objects.
And so the idea of the IAMBAG bags was born!
We teamed up with the tailoring department of the Kielener Atelier ATP a.s.b.l., a sheltered workshop for people with mental illnesses, for the production of the bags.
The production
The LCTO was pleased by joyful design, the practicality and the uniqueness of the first prototypes made by the seamstresses.
The production of the backpacks and shoulder bags made from old promotional banners has started and is now in full swing.
